For FMCG manufacturers in ecomm there is a complex matrix of relationships and possible outcomes that need to be considered. Understanding that stakeholder matrix and sales funnel together starts to put a more human side to your strategy.
We are TANGENT SNOWBALL
We deliver for clients through our 3i approach
Our talented team all share a restless curiosity. We find behavioural Insights from data and acute observations, intelligently apply them with advanced technology Innovation and create results that prove measurable Influence.
Our 3i approach makes sure we consistently help businesses acquire, engage and retain customers by creating more effective digital solutions - time and time again.
Who we do it for
Today we learnt that House of Fraser is restructuring its business with Customer Insight at its heart. A few weeks ago, Waitrose said that from now on the customer can choose which products to have a discount on.
In the digital world SMEs need to create a more effortless and seamless customer experience which extends beyond their direct offering.
Digital transformation: if you’re not doing it, it's time to do it, if you don’t know what it means, you definitely need to find out.
Nadine Clarke, our Content Strategist at Tangent Snowball reveals all
The National Trust came to us looking for a solution that would enable their national network of ‘traditionally minded’ local Properties to create a full range of localised marketing materials and press adverts.