How do you create a high impact online advertising campaign?
To get Which? noticed on the web, we would need to create compelling content custom-made for the digital world - and lead people on a consistent journey from casual awareness to true conviction.
We shot new video footage to create a truly integrated suite of banner ads, home page takeovers, YouTube videos, emails, landing pages and interactive elements. High impact formats on key sites such as AOL and the Telegraph increased awareness among target subscribers.
Our striking creative turned heads - and got incredible click-throughs. Some of the banners achieved 28 times the industry average! It was so successful Which? re-ran the campaign as part of a region-specific drive. And to top it all off, we won the DMA's gold award for Best Online Display Advertising Campaign.