How do you cut through peak shopping season chatter to create awareness of your secondary product line?
Time is of the essence when you're Christmas shopping. So is trust. We analysed TAG Heuer's data to pinpoint past purchasers living within a decent drive time of their flagship stores.
We designed and printed a sophisticated mail pack with a subtle seasonal feel and a strong focus on TAG Heuer's brand values. Each customer received tailored suggestions of luxury accessories and guidance to their nearest store.
Although it was turned around in just two ticks, the campaign was directly responsible for a significant uplift in TAG Heuer's year-on-year accessories sales. Match that!