nails inc.

Your brand is already at the cutting-edge of fashion. So how do you make sure your website and e-commerce offering is cutting it too?


nails inc. are known for their award-winning nail polishes and nail care products. But an audit on their existing site uncovered untapped potential. It was time for a makeover.


We redesigned the site with a new fashion-focused look and feel to better reflect the brand positioning and to meet the needs of customers - adding sophisticated features like Couture, the industry's first personalise a polish gift mechanic and Try It On which replicates near perfect colour and finish online. We've also installed the Couture feature on interactive kiosks in major stores across the UK (including Harvey Nichols).


The site launched in November 2011 just in time for the Christmas shopping spree, and it worked. Compared to the same two months in 2010, the site visits soared by 112%. The sales figures are just as impressive - 52% more online sales and a 57% increase in revenue, with Couture the best selling item by far. It's fair to say we nailed it!