How do you turn your biggest fans into hardworking word of mouth supporters?
The needs of the many outweigh the needs of the few. But giving just a few Labour supporters the tools to help their campaigning enables many more people to have a voice.
We created iCampaign, the party political mobile app that keeps Labour activists up to date, gets them actively involved in local events and lets them get in touch with voters across the UK.
Over 9,000 downloads. Top-10 iTunes news app status. And - most importantly - a surge in numbers at Labour events during the 2010 election campaign.